Digital Marketing Manager

Sofiya, Bulgaria (Hybrid)

Working Model: Hybrid Working.

Employment status: Full-time, Permanent.

Working hours: Monday to Friday, 9:00am – 5:00pm.

Office Location: Sofia, Bulgaria. Remote, within EU

In this role you will add value to PXP by:

We are seeking a results-driven Digital Marketing Manager to join our dynamic marketing team. You will be responsible for developing, implementing, and optimizing digital marketing strategy & campaigns across various digital channels. The ideal candidate has a strong analytical mindset, a passion for data-driven decision-making, and a proven track record of driving measurable results.

A typical week as a Digital Marketing Manager might involve:

  • Digital Strategy Development:
    • Create and implement comprehensive digital marketing plans aligned with business objectives.
    • Identify target audiences and tailor strategies for customer acquisition, retention, and engagement.
    • Leverage data analytics to optimize campaigns and improve ROI.
    • Utilise retargeting to achieve goals and maximise ROI.
  • Campaign Management
    • Design, launch, and manage performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
    • Monitor and optimize campaigns to achieve key performance indicators (KPIs) such as CPL, CPA, CPC, CTR, and ROI.
    • A/B test campaigns to improve results.
  • SEO, SEM, Website:
    • Optimize website content for search engines (SEO).
    • Plan and execute paid search campaigns (SEM) to drive traffic and conversions.
    • Analyse and optimise website for better conversion.
    • Build landing pages to support campaigns and product launches.
  • Social Media:
    • Oversee paid social media campaigns and optimise results.
  • Email Marketing:
    • Develop and execute email campaigns to nurture leads and engage existing customers.
    • A/B test email content and optimize open rates and click-through rates.
    • Create sequences and email drip campaigns.
  • Analytics and Reporting:
    • Monitor key performance indicators (KPIs) for digital channels.
    • Optimise campaign results.
    • Provide regular reports on campaign performance, identifying areas for improvement.

 We are looking for someone who: 

  • Focus: Strong analytical skills and the ability to interpret data and make data-driven decisions. ROI-focused.
  • Experience: Proven track record in digital marketing, preferably in a similar role in a FinTech/Payments company.
  • Strategic Thinking: Ability to develop and execute data-driven strategies.
  • Creativity: Ability to create engaging content, strong copywriting skills and an eye for design.
  • Technical Proficiency: Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, social media platforms, and email marketing software as well as Hubspot.
  • Collaboration: Excellent teamwork and communication skills.

We would love someone to have any of the following:

  • Certifications: Relevant certifications in digital marketing (e.g., Google Analytics, HubSpot, etc.).

 What we can offer you:

 25 days holiday

  • Additional medical insurance including dental and vision care
  • Sport cards
  • Food vouchers
  • Social events
  • Offices close to transport links.
  • Small and friendly team.
  • A diversified range of activities in an international environment.
  • To be a part of a supportive and dynamic team with ambitious, yet realistic objectives for the future.
  • An open communication culture.

About us

PXP Financial is a well-established and respected name within the card payment industry.

We boast an impressive and diverse client database across the globe and have over 30 years of experience within the payments space.

Our people are employed across our regional offices located in Bulgaria, UK, Austria, India and the US.

PXP are a leading payment provider with a reputation for a reliable payment and acquiring platform as well as offering operational excellence and best-in-class service for all of our clients.

We strongly believe these are fundamental values that contribute to our customers’ success because for our clients, regardless of sector, taking payment is one of the most important parts of their business.

The Bulgaria office is open daily and is ideally placed within a 3-minute walk from public transport stations located centrally in the city.

Digital Marketing Manager

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Digital Marketing Manager

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